Content marketingTypical timeline · Monthly

Content that builds trust before the first call.

Helpful articles, guides and newsletters that answer your customers’ questions, show your expertise and keep bringing visitors from Google and social media. Planned together and written for you, as part of our Growth package.

WordPressMailchimpGoogle Analytics 4HubSpot
At a glance
01One plan, many channelsEach article becomes posts and a newsletter.
02Search-informed topicsTopics chosen from real customer questions.
03MeasuredTraffic, subscribers and enquiries tracked.
Sound familiar?

Why businesses come to us for content marketing.

01

Customers do not know you yet

People research online long before they contact anyone.

Our fix — helpful content that answers their questions first.
02

Content with no plan

Random posts rarely add up to results.

Our fix — a quarterly plan tied to your services.
03

No time to create

Good content takes hours owners do not have.

Our fix — a short monthly interview, then we write it.
What’s included

Everything in our content marketing service.

You get a fixed quote before any work starts, and anything outside the scope is agreed with you first.

Content strategy

Topics mapped to your services and customers.

Two articles a month

Researched, written and published.

Monthly newsletter

Your best content sent to subscribers.

Social posts

Articles turned into posts on three platforms.

Website improvements

Small conversion improvements each month.

Monthly report

Traffic, subscribers and leads.

Built with
WordPressMailchimpGoogle Analytics 4HubSpot
How it works

Four simple steps, no surprises.

0130 minutes

Free consultation

We learn about your customers, your voice and what has or has not worked before.

021 week

Plan & calendar

A simple plan and content calendar you approve before anything is published.

03Monthly

Create & publish

We write, design and schedule the content, and you can review before it goes out.

04Monthly

Measure & improve

A monthly report on reach, clicks and enquiries, and what we will change.

Technologies & tools

What we use for this.

Mainstream, well-supported tools, set up in your name. Follow a link to see when we recommend each one.

WordPress

The CMS we use for most business websites you want to edit yourself.

Technology · Websites

Mailchimp

Newsletters and automated emails for small businesses.

Tool · Email marketing

Google Analytics 4

See where visitors come from and which pages bring enquiries.

Tool · Analytics

HubSpot

A CRM for leads, follow-ups and email, connected to your site.

Tool · CRM & marketing
Industries

Popular with these industries.

FAQ

Content marketing questions.

If your question is not here, ask it on the free consultation call.

How is content marketing different from SEO content?

SEO content targets specific searches. Content marketing also covers newsletters and social media, using the same material across channels.

How much does it cost?

It is part of our monthly Growth package, including two articles, a newsletter and social posts on three platforms. Prices for each package are in the pricing table on our digital marketing page, and you always get a fixed quote before any work starts.

Who writes it?

Our team writes it after a short interview with you, and nothing is published without your approval.

How long before it works?

Content builds over months. Most businesses see steady traffic growth after three to six months of consistent publishing.

Ready to talk about content marketing?

Tell us what you need. You will get honest advice and a fixed quote, usually within one business day.