Google Analytics 4, set up to track what matters.
Google Analytics 4 is Google’s free tool for understanding website traffic. Out of the box it counts visits, but it does not know which visits became customers. We set up tracking for calls, forms and purchases so your reports answer real business questions.
When we recommend Google Analytics 4.
Every website
Understanding traffic and behaviour.
Advertisers
Feeding conversions to Google Ads.
Online stores
Revenue by channel and product.
SEO
Seeing which pages bring organic visitors.
When we would choose something else.
Google Analytics 4 is not the answer to everything. Here is when we recommend an alternative.
Search rankings
Analytics does not show your Google search positions.
Individual user tracking
GA4 is for trends, not personal profiles.
Tracking without consent
Privacy rules require consent in many cases.
Services that use Google Analytics 4.
Small business websites
Professional, mobile-friendly websites for local businesses.
WordPress development
Custom WordPress sites you can edit yourself, built fast and kept secure.
Ecommerce development
Shopify and WooCommerce stores with payments, shipping and taxes set up.
Website redesign
A faster, modern site without losing the Google rankings you have.
Local SEO
Rank in Google Maps and local searches near you.
SEO audit
A full technical and keyword review with a prioritized fix list.
Google Business Profile
Your Google listing set up, optimized and kept active every week.
SEO content writing
Service pages and articles written for real searches, in your voice.
Google Ads management
Search campaigns that bring calls and leads.
Facebook & Instagram ads
Meta campaigns that reach local customers and retarget visitors.
Social media management
Consistent, on-brand posts on the platforms your customers use.
Content marketing
Articles, guides and newsletters that build trust and bring in visitors.
Industries we use Google Analytics 4 for.
Startups & SaaS
MVPs, web apps and mobile apps built quickly and affordably.
See startups & SaaS→Home services & trades
Websites and local SEO that make the phone ring.
See home services & trades→Retail & ecommerce
Shopify and WooCommerce stores that sell at home and abroad.
See retail & ecommerce→Real estate
Agent, brokerage and builder sites with listings and lead capture.
See real estate→Google Analytics 4 questions.
If your question is not here, ask it on the free consultation call.
Is Google Analytics free?+
Yes, GA4 is free for the vast majority of websites.
What should I track?+
Enquiries: form submissions, phone clicks, bookings and purchases. Those tell you what your marketing is worth.
Do you set it up in my account?+
Yes. The property is created in your Google account and you give us access.
Questions about Google Analytics 4?
Ask us anything on a free call. We explain the options in plain language and recommend what fits your budget.