Google Ads managementTypical timeline · Weekly

Google Ads that bring in leads, not just clicks.

Search campaigns that put you in front of people looking for your service right now, with conversion tracking so you know what every lead costs. A one-time setup, then simple monthly management with no long contract.

Google Analytics 4Google Tag Manager
At a glance
01Tracked to leadsCalls and form submissions tracked in GA4.
02No wasted spendNegative keywords and budgets checked weekly.
03Your accountThe ad account and data belong to you.
Sound familiar?

Why businesses come to us for Google Ads management.

01

Spending with no idea what works

Without conversion tracking, you cannot tell which ads bring customers.

Our fix — call and form tracking set up before launch.
02

Clicks from the wrong people

Broad keywords can burn budget on irrelevant searches.

Our fix — tight keyword lists and weekly negative keyword reviews.
03

Ads send people to the home page

Generic pages lose visitors that a focused page would convert.

Our fix — landing pages matched to each campaign.
What’s included

Everything in our Google Ads management service.

You get a fixed quote before any work starts, and anything outside the scope is agreed with you first.

Account setup

Google Ads account structured by service and area.

Keyword research

Searches with intent to buy, and ones to exclude.

Conversion tracking

Calls and forms tracked through GA4 and Tag Manager.

Ad writing

Ads written and tested for each group.

Weekly optimization

Bids, keywords and budgets adjusted.

Monthly report

Spend, leads and cost per lead in plain language.

Built with
Google Analytics 4Google Tag Manager
How it works

Four simple steps, no surprises.

0130 minutes

Free review

We look at your goals, budget and any past campaigns before suggesting anything.

02About 1 week

Setup & tracking

Accounts, conversion tracking, research and the first ads, all in your name.

03Weekly

Launch & optimize

We watch the numbers every week, cut wasted spend and test new ads.

04Monthly

Report & scale

A monthly report on cost per lead and what to do with next month’s budget.

Technologies & tools

What we use for this.

Mainstream, well-supported tools, set up in your name. Follow a link to see when we recommend each one.

Google Analytics 4

See where visitors come from and which pages bring enquiries.

Tool · Analytics

Google Tag Manager

Manage tracking codes and conversion tags in one place.

Tool · Analytics
Industries

Popular with these industries.

FAQ

Google Ads management questions.

If your question is not here, ask it on the free consultation call.

How much should I spend on Google Ads?

Many local businesses start with a few hundred to a couple of thousand dollars a month in ad spend. We recommend a budget after looking at your market.

What does management cost?

A one-time setup, then a monthly management fee. Your ad spend is paid directly to Google. Prices for each package are in the pricing table on our paid advertising page, and you always get a fixed quote before any work starts.

Is there a contract?

No long contract. Management is month to month.

How quickly will I get leads?

Search ads can bring enquiries within days of launch. The first month is used to learn and improve cost per lead.

Ready to talk about Google Ads management?

Tell us what you need. You will get honest advice and a fixed quote, usually within one business day.